Study: ‘Conversational Marketing’ to Become the Mainstream by 2012
Spending on social media and “conversational marketing” – albeit still in their nascent stage – will surpass traditional marketing spend by the end of 2012, according to a study conducted by TWI...
View ArticleCollege Students Love Their Brands
College students, albeit a relatively small demographic, are among the most sought-after by marketers – and they have some definite ideas about some brands, writes AdAge, citing data from the annual...
View ArticleMobile Brand Advertising Readies for Takeoff, Direct Already on Its Way
Many of the pieces are in place for mobile brand advertising to start scaling up, according to eMarketer’s “Mobile Brand Advertising” report, which projects that worldwide mobile brand advertising will...
View ArticlePhysicians: Pharma Services Improve; Merck Rated Highest
More than 40% of US primary care physicians report that they are seeing positive changes in the services they receive from pharmaceutical companies, with the greatest improvements coming in patient...
View ArticleTop 50 Web Rankings for September Issued; Religion, Politics, Retail Heat Up
Yahoo Sites remained the top US web property as Wikipedia Sites and New York Times Digital moved up within the top 10 sites, while political, sports, retail and religion sites gained overall, according...
View ArticleShare of Online Searches by Engine, September 2007
Related Hitwise story: “Google Receives 64% of All US Searches in September“
View ArticleComputing on Campus – Dell Leads, Apple Ascends
Dell is the most popular computer brand among college students while Apple is building momentum on the strength of its student purchase program and the iPod’s halo effect, according to (pdf) a recent...
View ArticleUS Search Engine Rankings for Sept. Released
Among core search engines in September 2007, Google Sites remained the top search property with more than 5.3 billion core searches conducted – a 57% share of the search market, according to the...
View ArticleStudy Explores Gay and Lesbian Preferences on Media, Advertising
To determine what motivates purchasing decisions of gays and lesbians, a study by New American Dimensions, LLC and Asterix Group divides the gay and lesbian market demographic into five distinct...
View ArticleTop 10 US Social-Network and Blog Site Rankings Issued
MySpace.com continues to sit comfortably atop the rankings of top US social-networking sites with 58.6 million unique visitors in September, according to a custom list of top US social networking...
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